Luxury clients invest in high quality and timeless pieces expecting sustainability.
Tired of star influencers, they tend to prefer “the everyday influencer”.
« Consumers are paying closer attention to their inner circles, often made up of close family and friends ».
They seek transparency, authenticity and quality. Customers want to participate in conversations with brands and expect human relations and personalized services.
Shouldn’t luxury brands contribute to the development of communities to facilitate peer to peer recommendations?