Consult us for a tailor-made approach.
Depending on the nature of your problems, the size of your teams and the allocated budgets, we propose a step-by-step approach.
We bring on board specific expertise from our ecosystem to suit your needs.
Audit
What is the quality of your client database?
Is your website effective?
Do your in-store teams have the right attitude, the right method, the right tools to manage customer relations?
We carry out audits of client databases, digital ecosystems, shop operations, etc. through analysis, documentary studies and interviews.
Benchmark
Is your approach mature?
What are the best practices in the sector?
Our benchmarks of relationship programs, digital ecosystems, e-commerce sites help you to guide your relationship and digital strategy.
Research
Who are the customers with the greatest potential?
What are the product categories that drive recruitment?
Is my animation plan effective?
When should I solicit customers to develop
their loyalty?
Analyses of customer behaviour, segmentation, scoring, animation plans, customer path, persona… guide the strategy in search of performance.
Strategy
How to develop customer fidelity?
How to build a coherent and efficient digital ecosystem?
Based on insights from audits, benchmarks, studies, and the brand platform, definition of the strategy and priorities to be implemented to achieve the objectives.
Partner selection
Which agency is the most inclined to understand your values and carry out your project?
Which software solution to choose?
Which e-commerce platform is best suited to your ambitions?
Depending on the objectives of your project, internal skills, and resource constraints, we help you select the best partners for your needs.
Action
Once the strategy is defined, how to implement your CRM action plan, develop your new website, apply your editorial strategy on social networks?
How to measure performance?
Développement de sites web, définition et déploiement de plans d’actions CRM, mesure de la performance.
Training
Are your teams ready to tackle the digital transformation?
How can you raise their awareness at your next seminar?
Training adapted to the skills and maturity of the teams, coaching of new recruits.
Development of tailor-made conferences.
Tailor-made
Do you have a specific problem? A reflection on customer and digital issues?
We offer you a tailor-made support adapted to your problems.
Varied missions
According to the problems of luxury houses (fashion, accessories, beauty, jewellery & watches, wines & liquors), we carry out missions relating to omnicanal customer relations and digital communication.
Watches and jewelry house
Redesign and position the site at the heart of the omnichannel customer experience
Development of the house storytelling, optimization of traffic generation in the shop and transformation of visits into sales.
High jewelry house
Creating an experience for VIP customers
Women’s fashion house
Developing customer fidelity
Selection and implementation of a CRM tool in order to apply the strategy and measure performance.
Perfume House
Optimising website content to enhance brand awareness and efficiency
Men’s fashion house
Brand Repositioning
Definition of the missing pieces from the offer.
Writing of the brand platform.
Re-design of the logo.
Definition of the Instagram editorial charter and identification of key influencers.
Accessory house
Developing customer knowledge
Detection of "insights" in order to define the relational strategy and the hierarchy of actions to be implemented.
Choice of solutions to steer actions and measure performance.
To ensure confidentiality, we do not mentions the clients who have placed their trust in us, we share their gratitude through their testimonials.
“The unique resource that I would have liked to integrate into my teams.”
Patricia S.CDO beauty house
“A privileged relationship with the most connected firm in the world of luxury digital CRM for the benefit of undeniable efficiency.”
Paul G.CDO jewelry house
“A strong, embodied and individualized relationship with a firm that is expert in luxury and connected to market innovations. A real accelerator for our company which has enabled us to rethink and optimise our CRM approaches and to better manage our service providers.”
Christophe M.Director of Communication in leather goods company
“Lemon Think has accompanied us on several customer issues and has always been able to respond to our different needs and put us in touch with the right people.”
Katia N.CRM manager international in fashion house