The clients become more and more skeptical about the brands communication. In the digital era, clients become more comfortable with the influencers or even simple citizens posts and advices [...]
Beauty brands such as CHANEL, DIOR, L’OREAL PARIS, BURBERRY, ESTEE LAUDER … develop their BtoC retail strategy creating standalone boutiques or pop-up stores to increase their brand [...]
HENRY’s : (High Earners Not Rich Yet) Le revenu de leur foyer se situe entre 100K et 250k USD, ils représentent 18% des foyers américains et 40% des dépensent totales aux US. Leur volume [...]