Beauty brands such as CHANEL, DIOR, L’OREAL PARIS, BURBERRY, ESTEE LAUDER … develop their BtoC retail strategy creating standalone boutiques or pop-up stores to increase their brand awareness and exposure, to enhance direct relationship with their clients creating a dedicated environment, complementary offer and services.
The beauty brands offer dedicated services such as beauty bars to create a specific customer experience integrating digital in-store to improve the customer experience within its multitouchpoint journey. They provide customer education and create engagement to enhance the customer attachment to the brand and develop their loyalty.
