Beauty begins retail strategy overhaul, moves toward standalone stores

Beauty brands such as CHANEL, DIOR, L’OREAL PARIS, BURBERRY, ESTEE LAUDER … develop their BtoC retail strategy creating  standalone boutiques or pop-up stores to increase their brand awareness and exposure, to enhance  direct relationship with their clients creating a dedicated environment, complementary offer and services.

The beauty brands offer dedicated services such as beauty bars to create a specific customer experience integrating digital in-store to improve the customer experience within its multitouchpoint journey. They provide customer education and create engagement to enhance the customer attachment to the brand and develop their loyalty.

luxury daily beauty retail strategy

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