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Tag Archives for: "Brand"
Accueil » Brand
Beauty begins retail strategy overhaul, moves toward standalone stores
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By lemonthink.fr
In Stratégie Posted 14 novembre 2016

Beauty begins retail strategy overhaul, moves toward standalone stores

Beauty brands such as CHANEL, DIOR, L’OREAL PARIS, BURBERRY, ESTEE LAUDER … develop their BtoC retail strategy creating  standalone boutiques or pop-up stores to increase their brand [...]

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Build your Brand as a Relationship
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By lemonthink.fr
In Non classé Posted 27 mai 2016

Build your Brand as a Relationship

By Mark Bonchek and Cara France Discover the evolution of the brand positioning throughout this article edited in Harvard Business Review (May 2016). From the « Brand as Object » model to the [...]

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Retail Tour – Sephora Flash
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By lemonthink.fr
In Digitalisation, Retail Posted 30 octobre 2015

Retail Tour – Sephora Flash

Source : LemonThink Ces derniers jours ont été marqués par l’ouverture d’un nouveau concept de magasin Sephora, Le Sephora Flash. Nous sommes allées le visiter. A l’entrée nous sommes accueillis [...]

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Retail Tour – La Undiz Machine
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By lemonthink.fr
In Digitalisation, Retail Posted 27 octobre 2015

Retail Tour – La Undiz Machine

Source : Lemon Think En passant devant la vitrine Undiz Machine rue de Rivoli nous sommes interpellés ! Outre les mannequins à tête d’animaux, les inscriptions « ludique, robotique, fantastique » [...]

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