Consulting firm specialized
in customer relationship
and omnicanal strategy

Discover Lemon Think
 

Luxury house and
premium brand expertise

Client case
 

20 years of experience
with leading luxury brands

About us
 

Insider know-how
and innovation culture
at the service of luxury

Lemon Think's ecosystem

Why choose Lemon Think ?

 We provide you a holistic vision, with a single point of contact, a simple approach, great responsiveness and operational efficiency.

Dual CRM and digital expertise
Relationship strategy and digital communication

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Over 20 years of experience in luxury
In all fields of luxury goods, in-house and as consultant

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A network of expert partners
Our ecosystem consists of the best senior expertise

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A culture of innovation
Partnerships with start-ups and constant monitoring

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À la carte services

Depending on the nature of your topics/issues, the size of your teams and the allocated budgets, we offer a step-by-step approach.
We bring on board specific expertise from our ecosystem to suit your needs.

Audit

Customer database
Digital ecosystem
Customer relationship in store

Benchmark

Relationship programs
Digital ecosystem
E-commerce sites

Surveys

Segmentation
Customer experience
Personas
Focus Groups

Strategy

Customer relations
E-commerce
Brand platform
Digital communication

Partner Selection

Agency
(creative, digital, PR...)
Software solutions provider
(CRM, e-commerce…)

Implementation

Creation of websites
CRM action plans
Performance measurement

Training

Digital transformation
Digital trends
Customer relationship
Seminars and team training

Tailored-made support

Support
Specific recommendations based
on your customer requirements

A variety of missions

Based on specific issues of luxury brands (fashion, accessories, beauty, jewelry & watches, wines & liquors), we carry out omnichannel client relationship and digital communication-related assignments.

Watches and Jewlery house

Redesign and position the website at the heart of the omnichannel customer experience​

Creation of website that represents the house, its collections and services in order to optimize customer experience.

Development of the house storytelling, optimization of traffic generation in the shop and transformation of visits into sales.

High jewellery house

Creating an experience for VIP customers

To thank and engage the most precious customers by rewarding them with a unique moment of discovery, emotion and privileged relationship with the house.

Women’s fashion house

Developing customer fidelity

Analysis of customer behaviour, identification of customers with higher potential. Optimization of CRM investments, implementation of targeted actions to improve customer satisfaction and performance.
Selection and implementation of a CRM tool in order to apply the strategy and measure performance.

Perfume House

Optimising website content to enhance brand awareness and efficiency

Redesign of the brand storytelling, optimisation of the site architecture, optimisation of the catalogue and product to increase conversion on the e-commerce site and in the shops.

Men’s fashion house

Brand Repositioning

Carrying out a prospective study to discover trends in men's fashion.
Definition of the missing pieces from the offer.
Writing of the brand platform.
Re-design of the logo.
Definition of the Instagram editorial charter and identification of key influencers.

Accessory house

Developing customer knowledge

Analysis of the different sources of customer data, their paths and their behaviour.
Detection of "insights" in order to define the relational strategy and the hierarchy of actions to be implemented.
Choice of solutions to steer actions and measure performance.

Our clients speak about our collaboration.

“A strong, embodied and individualized relationship with a firm expert in luxury and connected to market innovations. A real accelerator for our company which has enabled us to rethink and optimise our CRM approaches and to better manage our service providers.”

Christophe M.Director of Communication in leather goods company

“Responsiveness, efficiency, flexibility and pragmatism. Our collaboration with Lemon think is also a great human experience !”

Katia N.CRM manager international in fashion house

“A privileged relationship with the most connected firm in the world of luxury digital CRM for the benefit of undeniable efficiency.”

Paul G.CDO jewelry house

Nathalie Lemonnier

Founder of Lemon Think

After 10 years of experience in the LVMH group as an international customer and digital marketing director for Louis Vuitton and as a CRM and digital media director for Christian Dior Parfums, Nathalie Lemonnier founded Lemon Think in 2009, a consulting firm specialized in digital strategy and omnichannel customer relations for luxury brands.

She is also an Adjunct Professor at IAE Paris Sorbonne Business School.

About us