Consulting firm specialized
in customer relationship
and omnicanal strategy


Luxury house and
premium brand expertise


20 years of experience
with leading luxury brands


Insider know-how
and innovation culture
at the service of luxury

Why choose Lemon Think ?

 We provide you a holistic vision, with a single point of contact, a simple approach, great responsiveness and operational efficiency.

Dual CRM and digital expertise
Relationship strategy and digital communication

Over 20 years of experience in luxury
In all fields of luxury goods, in-house and as consultant

A network of expert partners
Our ecosystem consists of the best senior expertise

A culture of innovation
Partnerships with start-ups and constant monitoring


À la carte services

Depending on the nature of your topics/issues, the size of your teams and the allocated budgets, we offer a step-by-step approach.
We bring on board specific expertise from our ecosystem to suit your needs.


Customer database
Digital ecosystem
Customer relationship in store


Relationship programs
Digital ecosystem
E-commerce sites


Customer experience
Focus Groups


Customer relations
Brand platform
Digital communication

Partner Selection

(creative, digital, PR...)
Software solutions provider
(CRM, e-commerce…)


Creation of websites
CRM action plans
Performance measurement


Digital transformation
Digital trends
Customer relationship
Seminars and team training

Tailored-made support

Specific recommendations based
on your customer requirements

A variety of missions

Based on specific issues of luxury brands (fashion, accessories, beauty, jewelry & watches, wines & liquors), we carry out omnichannel client relationship and digital communication-related assignments.

Our clients speak about our collaboration.

A strong, embodied and individualized relationship with a firm expert in luxury and connected to market innovations. A real accelerator for our company which has enabled us to rethink and optimise our CRM approaches and to better manage our service providers.

Christophe M.Director of Communication in leather goods company

Responsiveness, efficiency, flexibility and pragmatism. Our collaboration with Lemon think is also a great human experience !

Katia N.CRM manager international in fashion house

A privileged relationship with the most connected firm in the world of luxury digital CRM for the benefit of undeniable efficiency.

Paul G.CDO jewelry house

Nathalie Lemonnier

Founder of Lemon Think

After 10 years of experience in the LVMH group as an international customer and digital marketing director for Louis Vuitton and as a CRM and digital media director for Christian Dior Parfums, Nathalie Lemonnier founded Lemon Think in 2009, a consulting firm specialized in digital strategy and omnichannel customer relations for luxury brands.

She is also an Adjunct Professor at IAE Paris Sorbonne Business School.

About us